This mobile-learning program focuses on the concept of customer-centric marketing and what it means to be a customer-centric organization. The topics covered include the evolution of the marketing practice, the definition and strategic advantage of customer centricity, and the ten strategies on how to integrate and organize marketing functions around the customer. The lead instructor is Dr. Jagdish Sheth, renowned scholar and internationally recognized thought-leader, who is known best for his expertise in consumer psychology, relationship marketing, competitive strategy, and geopolitical analysis. For companies requiring invoicing, please call 470-578-6765.