This program provides career training for the business-minded professional. It is made up of five different key topics:

• Principles of Marketing
• Business Management
• Technical Writing
• Project Management Fundamentals
• Marketing & PR

Principles of Marketing course introduces students to the concepts and processes of marketing and takes them deeper into the inner workings of marketing. The Business Management course focuses on the four essential functions of successfully managing a company, employees, and assets: planning, organizing, leading, and controlling. Additionally, students will learn Technical Writing which focuses on a reader-centered approach and helps students understand the nature of writing in the workplace. It leads students through the process of creating highly effective letters, proposals, emails, memos, documentation, and reports.Additionally, students will learn the fundamental skills of project management and tools for PR.

Includes Materials: Amazon ebooks and Shipped books

View the course syllabus

For our online course refund policy, click here.

Requirements: You’ll need a PC running Windows 98 or Windows XP. You’ll also need an Internet connection and e-mail capability. Adobe Flash Player and Adobe Acrobat Reader are required for this course.

You will receive a password and log-in information via email within 3-5 business days of registering for this course. Course materials are included and will be mailed to you within 10 business days. You have 12 months to complete this course. You must make an 70 or higher as your final grade to successfully complete the course and receive a certificate of completion.

There are no refunds for this course.

If you have questions about this course, please contact the online coordinator at 470-578-6693 or online@kennesaw.edu.