Improve and create images for professional publication by retouching and correction.
Develop distinctive color palettes based on the principles of color harmony.
create vector art illustrations in Illustrator using shape drawing and freehand drawing/tracing tools, Pen tool, type tools, and basic effects.
Select appropriate typefaces and design typography to support the branding or communication goal of a particular client or project.
Analyze basic marketing principles and strategies, identify the three major eras of marketing, the primary categories of marketing activities, and the types of marketing pieces most commonly designed.
Use a professional, iterative design process to develop a logo design that meets client goals.
Develop the ability to create effective advertising design for campaigns in different print media.
Research and develop an effective concept for the visual identity of a company or organization.
Requirements: Students must have a computer (PC or Mac) and an Internet connection (56 Kbps modem or faster). Students must have the following installed prior to enrolling into the program: Adobe Photoshop CS5 or CS6 Adobe Illustrator CS5 or CS6 Software is not provided with this program. There are no textbooks required for this program.
#1: Marketing Design Certificate - Online
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