On average, the music industry and social media platforms change every 3 months and yet, it has never been easier to monetize your brand online. Considering the fast-paced evolution of these platforms, it is difficult to teach current methods for building a solid online brand using traditional education methods because textbooks tend to be outdated by the time they are printed and distributed. This course, taught by industry professionals who are in the trenches every day, provides the most up-to-date information available for building your brand online. Is there a science behind building a strong artist brand online and mastering all the possible ways to monetize your music? ABSOLUTELY! Using up-to-date, expert practices we have taken artists’ brands from the start-up stage to the majors. The beginning stages of this process are 80% rooted in having a strong, engaging digital brand comprised of superfans who are willing to pay for your music and anything that is associated with your brand. Social media and digital marketing are, by far, the most useful tools to achieve this and we dive deep to make you masters of these tools. What You Will Learn How to build a successful and engaging online brand Identify and dissect the psychology of your target superfan Understand social media algorithms and how to exploit these platforms Master digital marketing skills and how to monetize your music brand Course Outline Digital Marketing & Branding 301 (Advanced ads on Facebook & Instagram) Digital Marketing & Branding 401 (DSP Playlisting, Digital Contests, Influencer campaigns & other forms of digital marketing) Digital Marketing & Branding 201 (How to find your superfan on YouTube and Google) E-commerce, online Merch, and other online monetization (Introduction) Integrating Social Media ads with E-commerce Digital Marketing & Branding 301 (Advanced ads on YouTube and Google Digital Marketing & Branding 301 (Advanced ads on Spotify, Twitter, Snapchat, TikTok and other social media platforms) Digital Marketing & Branding 401 (Integrating Social Media ads with Digital streaming platforms) Future technologies that will integrate with social media and what does that mean you’re your music career (NFTs, VR, AR, Holograms) At a minimum, you should have a fundamental understanding of social media platforms and reading their analytics. Also, you should be a musician or someone that wants to succeed in the music/entertainment business with a front facing public brand. If you meet those qualifications, love to learn, AND LOVE TO EXECUTE, this course is for you! Additionally this course is for you meet the below mentioned conditions: Music artists that has at least some professionally produced musical audio & video content Have made some basic attempts at paid digital marketing or non-paid digital marketing strategies Plan on monetizing your brand and content Want to build a successful music/entertainment career independently or build enough demand to attract a major label or an investor. To take this course, we recommend the following: Artist/business page, Instagram business page, and YouTube channel Business Facebook account and ads manager set up & active Google ads set up & active Have at least one song digitally distributed and available on all major streaming platforms (ie. Spotify, Apple Music) A video camera or smartphone with video recording capabilities A laptop that meets the minimum requirements for Adobe Premiere Adobe Creative Cloud Membership (preferred) Canva.com (active free account) Willingness to learn and willingness to read/listen other books/material that’s recommended by the instructors
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