In the past, fulfilling an entrepreneurial dream required a traditional business plan, a physical storefront, and a significant upfront investment to get things started. Today, the Internet has changed everything. It’s now entirely possible to create, launch, and build a profitable business from the convenience of your home with little to no upfront investment. Whether you feel the nudge of your inner entrepreneurial spirit or simply would like to generate more income, this course will give you a solid foundation for building and growing a successful online business.

Learning Objectives:

• Understand how to build a strategy to create and maintain an online business.
• Brand and launch a business website.
• Examine how to engage with prospects and customers online using lead generation.
• Implement an online partnership program and support portal.

View a course syllabus

For our online course refund policy, click here.

Requirements: Internet access, e-mail, Firefox, Internet Explorer (9.0 or above), Google Chrome, or Safari web browser, and Adobe PDF.

You will need to create a login for your online classroom. Go to www.ed2go.com/ksuconed. Find your course by browsing the catalog or using the search bar. Click the ‘Add to Cart’ button. Select your start date and then create a Username and Password. You must make an 80 or higher on the final exam (online) to successfully complete the course. You may only take the exam once.

If you have questions about this course, please contact the online coordinator at 470-578-6693 or at online@kennesaw.edu.