Customer Centricity


Gain competitive advantage with customer-centric focus.

The transformative power of a customer-centric marketing approach. Learn how to integrate and organize marketing functions around your customers. Take the Customer Centricity framework and add value to your business as a trusted customer advisor.


Discover how Customer Centricity can change the way you conduct business for the better. Sign up today.



Designed with You in Mind

  • 100% Online – Perfect for working professionals
  • Self-Paced Learning – Take classes at your own speed anytime, anywhere
  • Game-ified Learning Platform – Powered by the award-winning Rali platform, this course makes online learning engaging, relevant, challenging, and, most importantly, fun
  • Digital Credential in Customer Centricity

Gain Knowledge in the Following Key Topics

  • The Evolution of the Marketing Practice
  • Harnessing the Power of Customer Centricity
  • Creating Value for Customers
  • Gaining a Competitive Advantage Through Customer Loyalty
  • Aligning Marketing Strategies with Customer Needs
  • Managing Customer Expectations
  • Building a Genuinely Customer Centric Organization

Add Value to Your Organization

  • Dramatically improve customer centric mindset and strategy for you and your company
  • Strengthen customer loyalty and foster long-term customer relationships
  • Ideal for sales managers and their teams or for emerging marketing professionals ready to take their career to the next level


Jagdish Sheth, Ph.D., is a world-renowned scholar, author, and consultant. An expert in relationship marketing, customer centricity and geopolitical analysis, Dr. Sheth was recently presented with the highest civilian award for literature and education, The Padma Bhushan Award, by the Government of India.

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