Learn the art of social media marketing with our cutting-edge course, designed to propel entrepreneurs, businesses, and employees toward enhanced brand visibility and increased profitability. In 2023, global social commerce revenues hit $571 billion, underscoring the escalating importance of social media in business strategy (Statista). This comprehensive training will equip you with the skills to create and manage content across various formats including blogs, podcasts, and social posts.

Gain proficiency in the most influential platforms—Facebook, X, YouTube, LinkedIn, Instagram, and Pinterest. You’ll learn to navigate the unique features of each to determine the most effective channels for your brand’s objectives. The course also covers crucial strategies in measuring engagement metrics, understanding the legal aspects of social media, optimizing for search engines (SEO), and leveraging crowdsourcing.

Upon successful completion of this course, you will be able to:

• Summarize the history of Social Media and distinguish the functionality differences of various platforms
• Manage Social Media within recommended guidelines and Copyright/Trademark regulations
• Use Social Media through Content Management
• Use Search Engine Optimization (SEO) and Collaborative Marketing to effectively market through Social Media
• Utilize metrics for measuring Social Media marketing success and analytics.
• Master basics of content creation and management for blogs, podcasts, and posts for Facebook, X, YouTube, LinkedIn, Instagram, and Pinterest.
• Measuring metrics, legalities of social media, and crowdsourcing

Prerequisites: Proficiency in basic computer skills and internet access are essential. Students must have access to a laptop or desktop computer and the internet.

Prior experience with social media platforms is advantageous but not required. Textbooks are recommended and are available at the KSU Bookstore. Call (470) 578-6261 or visit bookstore.kennesaw.edu/home for pricing and availability. When contacting the bookstore, please identify yourself as a CPE student.

Enroll now to harness the power of social media and drive your business to new levels of influence and success.

Special notice: This class will be delivered online. You will need access to a computer with an internet connection that remains stable for the duration of the class. Though a chat feature is available, a microphone is preferred. For most productive audio/video participation, a webcam and/or headset are encouraged. Virtual classes may be recorded.