• Courses
    • Professional Certificates & Courses
    • Corporate Learning
    • Online Courses
    • Executive Education
    • 50+ OLLI Program
    • Personal Enrichment Classes
    • Summer Camps
    • Intensive English Program
    Our Community Catalog
    OLLI Catalog Winter 2023
  • Events
    • Graduation
    • Book an Event
  • Student Resources
    • Career Development Resources
    • Catalog
    • Financial Aid
    • Frequently Asked Questions
    • KSU Discounts
    • Military Education Benefits
    • Scholarships
  • About
    • Blog
    • Contact
    • Instructor Application
    • Give to CPE
  • Login
    • Login to Register
    • Login to Moodle

Community and Professional EducationCommunity and Professional Education
  • Courses
    • Professional Certificates & Courses
    • Corporate Learning
    • Online Courses
    • Executive Education
    • 50+ OLLI Program
    • Personal Enrichment Classes
    • Summer Camps
    • Intensive English Program
    Our Community Catalog
    OLLI Catalog Winter 2023
  • Events
    • Graduation
    • Book an Event
  • Student Resources
    • Career Development Resources
    • Catalog
    • Financial Aid
    • Frequently Asked Questions
    • KSU Discounts
    • Military Education Benefits
    • Scholarships
  • About
    • Blog
    • Contact
    • Instructor Application
    • Give to CPE
  • Login
    • Login to Register
    • Login to Moodle
  • Business & Management

    • Home
    • All courses
    • Business & Management
    • Social Media Marketing Certificate
    Social Media Marketing Certificate
    Certificate
    Business & Management
    $1,249
    More Info & Contact Enroll Now
    • Share:
    • Overview
    • Offerings & Schedules
    • Instructor
    • Financial Aid
    • Recorded Info Session
    Keep pace with one of the fastest moving mediums by effectively using social media to market your business. This course is ideal for entrepreneurs, employees and businesses striving to expand brand awareness, increase exposure and boost the bottom line. With global social commerce revenues reaching $30 billion in 2015 (mediabistro), more companies are utilizing social media than ever before. The comprehensive program will teach you the basics of content creation and management for blogs, podcasts, and posts. Additionally, you will become savvy with the most popular outlets such as Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest. In doing so, you will gain the ability to identify the functionality differences of each platform and determine which are best suited for your company’s success. The course will also discuss measuring metrics, legalities of social media, search engine optimization (SEO) and crowdsourcing.

    Prerequisite:
     Working knowledge of computers and access to the internet are required. Experience and/or familiarity with common social media platforms is recommended.

    Tyra Burton

    A senior lecturer of marketing at KSU since 2003, Tyra Burton helped develop and launch CCPE’s Social Media Marketing certificate program in 2013. An innovator in the classroom, she has taught students for more than 20 years on topics ranging from advertising to mythology.
    Her first book, Socially Engaged: The Author’s Guide to Social Media, written with Jana Oliver, was published in October 2014. She is currently working on a follow-up social media book for independent authors.
    Burton earned her B.B.A. in marketing from Georgia State University before receiving her M.S.M. in marketing and management from the Georgia Institute of Technology.
    The self-described gamer-girl and gadget geek, Burton lives in Atlanta with her husband and their three socially engaging fur babies.

    #1: Social Media Marketing Certificate


    Start/End: 03/13/2023 to 04/05/2023
    Fee: $1,249
    Delivery: Classroom
    Location: KSU Center
    Class ID 40492
    Start Date March 13, 2023
    End Date April 05, 2023
    Delivery Classroom
    Location KSU Center
    Sessions 8
    Weeks 4
    Total Hours 24.0
    CEUs 2.4

    Classes Schedule:

    SessionDateTimeLocationDeliveryInstructor
    01 Monday, 03/13/2023 06:30 PM - 09:30 PM KSU Center ClassRoom Tyra Burton
    02 Wednesday, 03/15/2023 06:30 PM - 09:30 PM KSU Center ClassRoom Tyra Burton
    03 Monday, 03/20/2023 06:30 PM - 09:30 PM KSU Center ClassRoom Tyra Burton
    04 Wednesday, 03/22/2023 06:30 PM - 09:30 PM KSU Center ClassRoom Tyra Burton
    05 Monday, 03/27/2023 06:30 PM - 09:30 PM KSU Center ClassRoom Tyra Burton
    06 Wednesday, 03/29/2023 06:30 PM - 09:30 PM KSU Center ClassRoom Tyra Burton
    07 Monday, 04/03/2023 06:30 PM - 09:30 PM KSU Center ClassRoom Tyra Burton
    08 Wednesday, 04/05/2023 06:30 PM - 09:30 PM KSU Center ClassRoom Tyra Burton
    ENROLL IN THIS OFFERING

    #2: Social Media Marketing Certificate


    Start/End: 09/06/2023 to 10/02/2023
    Fee: $1,249
    Delivery: Classroom
    Location: KSU Center
    Class ID 40794
    Start Date September 06, 2023
    End Date October 02, 2023
    Delivery Classroom
    Location KSU Center
    Sessions 8
    Weeks 5
    Total Hours 24.0
    CEUs 2.4

    Classes Schedule:

    SessionDateTimeLocationDeliveryInstructor
    01 Wednesday, 09/06/2023 06:30 PM - 09:30 PM KSU Center ClassRoom Tyra Burton
    02 Monday, 09/11/2023 06:30 PM - 09:30 PM KSU Center ClassRoom Tyra Burton
    03 Wednesday, 09/13/2023 06:30 PM - 09:30 PM KSU Center ClassRoom Tyra Burton
    04 Monday, 09/18/2023 06:30 PM - 09:30 PM KSU Center ClassRoom Tyra Burton
    05 Wednesday, 09/20/2023 06:30 PM - 09:30 PM KSU Center ClassRoom Tyra Burton
    06 Monday, 09/25/2023 06:30 PM - 09:30 PM KSU Center ClassRoom Tyra Burton
    07 Wednesday, 09/27/2023 06:30 PM - 09:30 PM KSU Center ClassRoom Tyra Burton
    08 Monday, 10/02/2023 06:30 PM - 09:30 PM KSU Center ClassRoom Tyra Burton
    ENROLL IN THIS OFFERING

    Financial Aid Options

    • MyCAA
    • VA Education Benefits
    • Education Loans
    • Click here for more information about Financial Aid

    More Info / Contact Us

    If you would like to receive more information about this program or speak with the program lead, submit your information below:

    • Overview
    • More Details
    • Offerings & Schedules
    • Instructor
    • Financial Aid
    • Career Resources
    $1,249
    More Info & Contact Enroll Now
    • Share:

    Related Courses

    Business & Industry

    Using Social Media in Business – Online (Self Paced)

    Online Self-Paced
    Price$
    $159
    Start Date
    N/A
    Location
    cpe.kennesaw.edu
    Business & Industry

    Start Your Own Small Business – Online (Self Paced)

    Online Self-Paced
    Price$
    $159
    Start Date
    N/A
    Location
    cpe.kennesaw.edu
    CPE Logo

    Kennesaw - KSU Center

    3333 Busbee Drive, #3301
    Kennesaw, Georgia 30144

    (470) 578-6765

    • Facebook
    • Twitter
    • Instagram
    • Linkedin
    • YouTube
    • Blog

    Courses

    • Graduate College
    • All Courses
    • Professional Certificates & Courses
    • Online Courses
    • Personal Enrichment Classes

    For Students

    • Career Development Resources
    • Catalog
    • Financial Aid
    • Military Education Benefits

    Quick Links

    • Blog
    • Contact
    • Corporate Learning
    • Open House

    © 2022 Kennesaw State University - Community and Professional Education

    • Privacy
    • Policies
    • Sitemap
    • Text Only