Keep pace with one of the fastest moving mediums by effectively using social media to market your business. This course is ideal for entrepreneurs, employees and businesses striving to expand brand awareness, increase exposure and boost the bottom line. With global social commerce revenues reaching $30 billion in 2015 (mediabistro), more companies are utilizing social media than ever before. The comprehensive program will teach you the basics of content creation and management for blogs, podcasts, and posts. Additionally, you will become savvy with the most popular outlets such as Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest. In doing so, you will gain the ability to identify the functionality differences of each platform and determine which are best suited for your company’s success. The course will also discuss measuring metrics, legalities of social media, search engine optimization (SEO) and crowdsourcing.

Prerequisite: Working knowledge of computers and access to the internet are required. Experience and/or familiarity with common social media platforms is recommended.

Special notice: This class will be delivered online. You will need access to an internet connection that remains stable for the duration of the class. Though a chat feature is available, a microphone is preferred. For most productive audio/video participation, a webcam and/or headset are encouraged. All virtual classes will be recorded.

Textbooks

Click here for course required textbooks.