Social Media Marketing Certificate

Keep pace with one of the fastest moving mediums by effectively using social media to market your business. This course is ideal for entrepreneurs, employees and businesses striving to expand brand awareness, increase exposure and boost the bottom line. With global social commerce revenues reaching $30 billion in 2015 (mediabistro), more companies are utilizing social media than ever before. The comprehensive program will teach you the basics of content creation and management for blogs, podcasts, and posts. Additionally, you will become savvy with the most popular outlets such as Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest. In doing so, you will gain the ability to identify the functionality differences of each platform and determine which are best suited for your company’s success. The course will also discuss measuring metrics, legalities of social media, search engine optimization (SEO) and crowdsourcing.

Prerequisite: Working knowledge of computers and access to the internet are required. Experience and/or familiarity with common social media platforms is recommended.

Special notice: This class will be delivered online. You will need access to an internet connection that remains stable for the duration of the class. Though a chat feature is available, a microphone is preferred. For most productive audio/video participation, a webcam and/or headset are encouraged. All virtual classes will be recorded.

Financial Aid Options

• VA Education Benefits
• Education Loans

Flex Delivery Method

For your safety and convenience, we now offer our professional certificate courses in this new format.

Flex:

Do you prefer to learn in our classroom or the comfort of your home? With our new Flex course format, you decide what works best for you. Our courses are taught live at a specific day and time in our clean, socially-distanced classroom and are simultaneously broadcast to our virtual classroom. With this flexible format, you choose one option when you register: to join the instructor in the physical classroom or join the class meeting remotely. Either way, you get the same quality instruction from an industry professional in a live meeting with other learners.